Dave Lakhani


As a young child, life was very different for Dave. He didn’t have a “traditional” childhood but I’m sure if he had the chance to change things, he wouldn’t. You see, Growing up in a religious cult is no easy task! He didn’t have most of the things many children had growing up like Television, Radio and…..well, an Education!

He wasn’t allowed to think for himself and was often physically abused but he knew there was a better life out there, waiting for him.

In this riveting conversation, you will hear his incredible story and learn what eventually led him down the road to Persuasion.

Meet Dave Lakhani, Serial Entrepreneur and MASTER in the art of persuasion. In this edition of Big Wig Nation, you will learn all about the power of persuasion and why using it effectively is not only important to your success, it’s VITAL! You will learn about the “Law of Reciprocation”, why stories sell and exactly how to craft them for MAXIMUM effect!


  • Grew up in a fundamentalist, religious cult
  • Left home when at the age of 16
  • Studied the art of persuasion for 35 years
  • Master practitioner of Neuro Linguistic Programing (NLP)
  • Is a successful author, speaker and entrepreneur having traveled to 125 countries worldwide to speak and teach others about the art of persuasion
  • Has worked with and advised some of the biggest companies on the planet, including IBM, GE and the US Army


  • You will learn effective persuasion strategies and how to best utilize these strategies in your business
  • The differences between persuasion and manipulation and how to identify the very fine line between the two
  • Why people WANT to be sold….and how YOU can do it BETTER
  • How to build and establish credibility in some pretty non-conventional ways
  • What is the law of reciprocation and how to use it effectively in your life and your business
  • The power of the story and why you need to be a compelling story teller
  • The process of deconstructing a story and how to transfer this skill to almost ANYTHING

Clickable Resources

Dave Lakhani – BoldApproach.com
Dave’s Book: Persuasion- The Art of getting what you want –Purchase Here
Zappos – Zappos.com
Gary Vaynerchuck – GaryVaynerchuk.com
Book: Hero with 1000 Faces – Purchase Here
Book: The Writers Journey – Purchase Here

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