Julie Aigner Clark

Background

It all started in a basement.

With some borrowed video equipment, a baby, a couple of props and a huge amount of PASSION, an empire was born!

In this inspiring story you will hear how a former high school teacher took her dream and not only turned it into a reality, but turned it into a multi-million dollar business and an eventual billion dollar brand.

Meet Julie Aigner Clark. She is the creator and founder of the (now Disney owned) Baby Einstein Company and a truly remarkable human being. In this edition of Big Wig Nation, you will learn how passion, determination and good intentions turned her and the Baby Einstein Company into a household name.

Facts

No formal business experience
Worked out of her home
Invested $18,000 of savings on initial product
Sold company to Disney in 2001
In 2009, brand value was estimated at $400 million!
Appeared on Oprah, The Today Show, Good Morning America and many other major media outlets
Was recognized by George W. Bush in the 2007 State of the Union Address
After several battles with cancer, she currently lives cancer free

The Takeaways

You will learn the importance of properly identifying you target market
Knowing how to recognize where your brand fits in and more importantly, where it doesn’t
How costly mistakes are only costly when you don’t learn from them
Why listening to your intuition is probably one of the most important instincts of entrepreneurship
That having the right mindset even in the most challenging of times is VITAL to success
Knowing when to say enough is enough